Executive CAC Analysis

A comprehensive audit tool for accurate customer acquisition cost measurement and unit economics validation

Phase 1 of 4: Business Foundation
1

Business Foundation Assessment

Establish your core business metrics and model parameters for accurate acquisition cost analysis

Business Model Classification

Foundation Metrics Overview
These fundamental business metrics form the baseline for comprehensive customer acquisition cost analysis. The next phases will systematically evaluate the complete cost structure driving customer acquisition.
2

Direct Acquisition Investments

Quantify your primary marketing and sales investments that directly drive customer acquisition

Preliminary CAC Assessment: $0
Based on primary acquisition investments
Acquisition Investment Analysis
These direct costs represent the most visible components of customer acquisition. However, comprehensive CAC analysis requires evaluation of supporting infrastructure and indirect costs that enable these primary investments.
3

Supporting Infrastructure & Indirect Costs

Comprehensive audit of supporting systems and indirect investments that enable customer acquisition

Comprehensive CAC: $0
Including supporting infrastructure costs
Infrastructure Cost Impact
Supporting infrastructure typically represents 30-50% of total customer acquisition costs. This comprehensive view provides the foundation for accurate unit economics and strategic investment decisions.

Executive CAC Analysis Report

Performance Benchmarks

Risk Assessment

Strategic Recommendations

Interactive Growth Modeling

Optimize Your Revenue Intelligence Infrastructure

Most growth-stage companies lack comprehensive attribution and measurement frameworks. Our Revenue Intelligence Audit provides strategic foundation for data-driven acquisition optimization and board-ready performance reporting.

✓ Multi-touch attribution • Executive dashboards • Predictive modeling
✓ Cross-functional alignment • Unit economics optimization • Board reporting
Strategic consultation • No vendor pitch • Actionable recommendations