Growth Leadership Without the Overhead

Results I've Delivered for Companies Like Yours

Track record from VP Marketing & CMO roles plus fractional partnerships

$30M

Revenue Run Rate

Achieved through strategic repositioning and system integration

80%

Reduction in Marketing Costs

While increasing growth 45% through revenue-focused optimization

63%

Increase in Qualified Leads

With 20% reduction in cost per lead through integrated strategy and execution

$18M

Monthly Ad Spend Optimized

Across omnichannel campaigns with direct P&L accountability

65%

Decrease in Customer Churn

Through lifecycle optimization and engagement strategies

45%

Growth in Paid Subscribers

Via comprehensive funnel rebuild and conversion optimization

Partnership Models

Choose the engagement level that matches your needs and timeline

Fractional CMO Retainer

6-12 months

Ongoing fractional CMO leadership that unifies your teams around clear metrics, drives strategic marketing decisions, and builds sustainable growth systems with complete board accountability.

What You Get:

Weekly Strategic Leadership - CMO-level oversight, decision-making, and team guidance across all marketing functions
Monthly Board Reporting - Executive-level metrics, performance analysis, and strategic recommendations
Cross-Functional Alignment - Unified KPIs across marketing, sales, and operations that drive growth
System Architecture - Sustainable processes, frameworks, and team development that scale

The Result: Executive-level marketing leadership without the full-time hire. Your teams operate from clear frameworks, your board gets confident answers, and you make growth decisions based on reliable data.

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Project-Based Solutions

4-8 weeks

Focused projects to solve specific growth problems. Examples include:

CAC Alignment Review — when leadership and teams can't agree on what customer acquisition really costs, I step in to unify the numbers and cut the noise.

Messaging Reset — when positioning feels off, I work with founders and teams to sharpen the story so it wins both customers and board buy-in.

Channel Effectiveness Check — when marketing spend is scattered, I analyze where dollars are wasted and where momentum is hiding.

Board Narrative Overhaul — when board meetings turn into defensive arguments, I rebuild the story so metrics and growth priorities actually land.

Growth Roadmap Workshop — when priorities are unclear, I facilitate a focused plan that ranks initiatives by impact and aligns cross-functionally.

Perfect when you have a pressing growth problem that needs immediate, focused attention and resolution.

Executive Advisory Session

Ad Hoc Hour

Strategic guidance when you need an executive perspective on specific decisions or challenges.

Strategic decision review
Board presentation feedback
Growth challenge analysis
Executive-level perspective

Ideal when you need immediate strategic marketing expertise for a specific decision or challenge.

What Revenue Leaders Say

"Greg came in like a data ninja. He quickly cut through the noise, mapped out the full picture of our marketing spend, and identified exactly where we were getting real returns, and where we were burning cash. His ability to translate complex data into clear, actionable insights helped us reallocate resources, improve efficiency, and stop wasting money. If you're spending real dollars on customer acquisition, there's nobody better at diagnosing performance and crafting smart, strategic plans to improve your margins."

Max Simon
CEO & Founder, Green Flower

"Greg showcased an impressive ability to adapt and widen his scope to drive successful outcomes during a critical period of business restructuring. He identified key levers for profitable sales growth, aligned interdependencies across the entire funnel, and scaled revenue with sustainable strategies. His deep understanding of data and operational leadership proved invaluable in driving performance quickly and effectively."

Sarah McCrary
CEO, Empowered Education & ISSA

Executive Background

15+ years in VP Marketing and CMO roles scaling companies from startup to $30M+ revenue. Deep experience across SaaS, B2B, e-commerce, and digital platforms.

I've built marketing organizations, led cross-functional revenue teams, and delivered board-level accountability for growth outcomes. Now I bring that executive experience as a Fractional CMO to growth-stage founders who need answers fast.

I combine strategic leadership with flexible execution—adapting my approach to what works best for your situation. Sometimes hands-on, sometimes orchestrating teams, always ensuring strategy becomes measurable results that hold up under board scrutiny.

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Get the Answers You Need

Your next board meeting is coming fast.

Get the CAC answers you need quickly, not eventually.