I'm Greg Breeden. I've led revenue operations at B2C and B2B companies where CAC efficiency determined growth or stagnation. I know CAC, payback, and LTV aren't just metrics—they're board-level concerns with real business impact.
Now, I help executive teams identify what's truly driving acquisition costs and focus their next moves for maximum impact.
Learn About My ProcessCustomer acquisition cost (CAC) has evolved beyond a simple marketing metric—today, it serves as a proxy for how well your entire revenue system works. When it rises, it signals deeper systemic issues.
Symptoms of customer acquisition cost misalignment:
Leaders care deeply about acquisition costs, but the challenge has grown complex. Acquisition cost now reflects the alignment across marketing, sales, tech, and operations—making it harder to diagnose and fix.
Track record of driving measurable improvements across revenue operations
While increasing growth 45% for a streaming platform through strategic optimization
Achieved through organizational restructuring and process alignment for an edtech company
Via lifecycle optimization and engagement strategies for a certification platform
Generated from SEO strategies across a hospitality property portfolio
Across omnichannel campaigns for an entertainment company
With improved CAC efficiency for a digital platform
I work with CEOs, CMOs, and revenue leaders to bring clarity and action to their CAC challenges.
How CAC is currently measured, and where blind spots exist
How systems, spend, messaging, tech, and team structures all interact with CAC
Deliver a focused plan for what to prioritize next to drive improvement
From exploratory conversation to prioritized action plan
We start with a focused working session to unpack your topline challenges and clarify what's currently understood about CAC performance.
I define a tailored engagement to assess where CAC is being driven up unnecessarily—whether through inefficiencies, misalignment, or misinterpretation of key data.
You receive a structured briefing that brings clarity to CAC's root causes and maps out the highest-leverage next moves—across teams, tools, and tactics.
(Optional)
Ongoing support to vet plans and hires, facilitate alignment, and keep execution tied to CAC outcomes.
Tailored analysis across the areas most impacting your CAC
Analyze performance data to isolate where prospects are dropping off and which levers offer real CAC leverage.
Map where growth dollars are creating real acquisition impact—and where they aren't.
Evaluate how team design, roles, and accountability frameworks impact CAC visibility and performance.
Test whether your narrative is aligned with your audience's true drivers and conversion psychology.
Uncover breakdowns in how systems, data, or workflows obscure CAC insight or create drag.
Tailored audit services designed around your specific CAC challenges and business context.
With over 15 years leading high-consideration marketing, sales, and RevOps strategies, I've helped companies scale to eight-figure revenues, rebuild underperforming funnels to restore profitability, and navigate complex efficiency and growth challenges.
I understand that CAC, payback, and LTV aren't abstract metrics—they're board-level concerns with real business impact.
Companies Where CAC Efficiency Matters
SaaS • Streaming Media • E-commerce • Education • Healthcare • Hospitality • CPG
Whether your CAC is creeping or spiking, my work is designed to help you make sense of it, take control of it, and move forward with confidence.
Because CAC doesn't fix itself.